I’m alternating between extremely excited and absolutely terrified for BlissDom this year.
This will be my third year attending, and I’ve actually been lucky enough to be chosen as a Community Leader. Which (yay!) I was really hoping for when I applied, even though it is MASSIVELY outside of my comfort zone. And although I find this all super-duper excited, now that the conference less than a month away, there are moments when I ask myself if I was crazy when I applied to become a Community Leader in the first place.
Then I remind myself that I actually have something that I think is of worth to offer to this amazing community. I’m a web designer/front-end developer by trade. I live and breath the web. While the information that I’ve received from BlissDom in past years is awesome, there’s this huge gaping hole in what I’ve seen there.
While it is a social media conference, a lot of the stuff that I’ve seen discussed there focuses on blogs. Using social media to promote your blog, taking better pictures for your blog, WordPress plugins, writing reviews… and all of this is extremely important. So there is a lot of stuff about blogs, but we’ve been missing out on something that effects any user who doesn’t read blogs on desktop computers.
We don’t really talk about what happens when a user wants to see your blog on a mobile device
- Have you thought about the fact that web users are changing how they are reading our blogs faster than we keep up with them?
- What about the fact that about a third of global web traffic is from mobile devices?
- Or the fact that it’s expected that there will be more mobile users than desktop users by the end of 2014?
- By the way, did you know that in a lot of growing countries a smart phone is the only computer many people have?
Have you ever thought about it?
It completely blew my mind when I really grasped how important mobile is. Mobile devices are how users are surfing the web when they are watching tv, waiting for appointments, out with friends, shopping for new products, lying in bed in the middle of the night… We are seriously connected all. the. freaking. time.
I don’t know if many bloggers have really thought about how accessible their blog is on a device that’s not a desktop or laptop computer, or how to make their blog posts as readable as possible… but I know that if a website loads slowly, uses up all kinds of crazy amounts of bandwidth, has content that is hard to skim, as well as displaying all of this content on a non-optimized template, most users on mobile devices aren’t going to stick around.
With what I do every day for a living, I see that there’s a gap with businesses in understanding how users act on mobile devices, and that we need to make it so much easier for them to access content quicker. I’m guessing that it’s the same with bloggers.
And you know what? By golly, I know how to make blogs behave better on mobile devices! I actually know something that other people in the blogging community could benefit from!
So why am I so anxious about this?
I often feel like a bit of a hack in the blogging community. I don’t have a massive amount of traffic. I am horrible at promoting my own posts on social media. And I don’t post nearly as much as I want to. (Seriously, how on earth do these people find time to update their blog on an almost daily basis? Where on earth do they find the inspiration to post so often?!)
Even though I know that what I have to share is vital if we want our blogs to continue to compete and grow in the future, I am anxious that others may not feel this is worthwhile knowledge.
Also! What if no one wants to sign up for my microsession? Or if I can’t get across what I want to in the time I have (because there’s so much I could talk about!)? Or what if I do a bad job at the other Community Leader stuff, or my anxiety kicks me in the butt? BLARGH!
Excuse me while I go and hyperventilate a little bit.